IFINITE PLAYLIST TOUR
CLIENT: Amazon Music Live
LOCATION: Outside Lands Music Festival 2023
TYPE: Interactive Media Experience, Event Production, Festival Activation
Design Objectives: Amazon Music aimed to create an unforgettable festival experience that would break through the clutter and delight audiences at select 2023 music festivals. The objective was to provide fans with unprecedented access to music and artists they love, while also engaging them with interactive elements that enhance their festival experience.
Design Concept :At Outside Lands, the experience featured a reflective exterior and a custom mural by Bay Area artist Chaz Bear. Fans passed through a colorful, astera-lit hallway into a music-filled space that took over the 3-day festival. The space included meet & greet sessions with artists and interviews hosted by Bimma Williams, enhancing fan engagement. At Stagecoach, attendees enjoyed the official festival livestream in a striking, technicolor build with interactive touchpoints throughout the space, including exclusive merch giveaways, artist meet & greets, VIP pass giveaways, and an Amazon Music LIVE photobooth.
Type: Interactive Media Experience, Event Production, Festival Activation
Techniques: Reflective Exterior Design, Custom Mural Creation, Animated LED Lighting, Interactive Touchpoints, AR Moments with Free-standing LED Walls, Real-time Physics Simulations, Interactive Programming
Materials: LED Video Panels, Reflective Materials, Astera Lights, Custom Murals, TouchDesigner Software, Microsoft Kinect Azure
Partners: Kamp Grizzly, Hawthorne Industries, Sharing Box
