INTERACTIVE AR & PROJECTION MAPPING
CLIENT: ADIDAS
LOCATION:MIAMI, FL
TYPE: SUPER BOWL 2020 Experiential Event
Design Objectives: To create a HQ for ADIDAS at the Super Bowl 2020 in Miami that would be able to host a VIP event for sponsored athletes and develop important relationships. The VIP Lounge should be an immersive environment that invited people to share their experiences online and feature an art gallery.
Design Concepts: Ampersand Studios was transformed using projection mapping and custom content, providing ADIDAS with a home base for their various activations and campaigns throughout the Super Bowl weekend. An AR Moment was created using a free-standing LED wall as a portal for interaction, featuring an AR overlay of the real world with a real-time physics simulation that allowed for interaction with a digital portal. The experience was driven with Interactive programming using TouchDesigner and Motion capture with Microsoft Kinect Azure.
Projection Mapping
Tech: Projection Mapping, Hardware and Software integration, Motion Capture, AR Mirror, Custom Photo booth, Digital Takeaway,
Spec: TouchDesigner, Kinect Azure, Surface Pro, Canon 90D, AI and Computer Vision Algorithms
Partners: KAMP GRIZZLY
